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Press Room
The Nature Conservation Experts Network (NCEN) brings together around 80 professionals from across Brazil, as well as some from abroad, who are dedicated to promoting nature conservation and biodiversity protection.
The network includes lawyers, urban planners, biologists, engineers, environmentalists, scientists, and university professors, all of whom volunteer as spokespeople for nature. They give interviews, offer new perspectives, generate content, and enrich reports from a variety of editorial departments. Founded in 2014, the Network is an initiative of the Boticário Group Foundation. The statements and articles shared by Network members reflect the views of the individual authors.
Would you like to join our mailing list for journalists and content producers?
If you are interested in topics related to nature and produce content focused on protecting and caring for the planet, share your contact details here, and we will send our content your way.
Assessores
Luciano Fontes
Jessica Orlandi
Publications
Curious about what the Boticário Group Foundation has accomplished in over three decades of working for nature conservation? Explore our annual reports, where we share our progress and accountability with society.
Transparency
Here, you can explore all the actions conducted by the Foundation each year and find information about our governance. This reflects our commitment to transparency with society, for whom we work through nature conservation.
At the Boticário Group Foundation, we are committed to protecting nature and also your personal data. Thus, we want to explain how we use your information.
Our commitment goes beyond nature conservation. Our actions are based on ethical and respectful conduct to transform the world around us.
Contact Us
Do you have any questions about the Foundation? Fill out the form below and send us your question.
Our advisory team is ready to meet the demands of journalists and communicators.
Register and check out the opportunities.
My Environment Collection
Join Miguel’s Gang on an exciting journey of discovery about nature in this collection designed specifically for elementary school teachers and students to raise environmental awareness among children and teenagers. The collection includes nine volumes—one for each year of this educational cycle—covering topics such as nature conservation, living beings, the Blue Planet, the six Brazilian biomes, the marine ecosystem, climate change, quality of life, and a conservation almanac.
All volumes, along with a teacher’s guide and an activity book, are available for download here and can be used as supplementary teaching materials in the classroom. Teacher, here you can also find two tutorials with usage tips for the early and final years of elementary school.
Reproduction of these materials, in whole or in part, is permitted as long as the source is credited.
For you
We believe that knowledge is a powerful ally in nature conservation. That is why we create and participate in content and outreach initiatives aimed at raising awareness across society about the importance of protecting the environment.
Here, and in our Library, you can find inspiring materials to share, inspire new behaviors, and influence further research, content, and public policies that support nature.
Supplementary books for teachers and students from 1st to 9th grade, created with the depth and care the topic deserves, featuring captivating characters.
Learn more
Discover some of the main parks that protect different biomes in Brazil. Episodes with rich information, exciting stories and beautiful images!
Watch
By answering a few quick questions, you will discover the perfect nature destination for you. Take the test and plan your next trip!
Learn more
Natural Areas
These UCs play a crucial role in safeguarding natural areas across the country, contributing to the preservation and sustainable use of biodiversity in all Brazilian biomes. Maintaining these areas provides numerous benefits to society, particularly through vital ecosystem services such as protecting springs and water sources, ensuring quality of water resources for communities, sequestering carbon, and safeguarding endemic and endangered species. Additionally, these efforts help prevent landslides and other natural disasters.
Amid the extreme impacts of climate change, it is urgent to ensure the existence and strengthening of these areas, which play a direct role in protecting water sources, securing water supplies, and promoting the resilience of coastal and marine zones.
Additionally, conserving these areas is essential for advancing scientific research, fostering environmental education, and supporting sustainable tourism—activities that generate both social and economic benefits for local communities.
Despite progress in establishing conservation units, the current coverage is still insufficient to fully protect the ecosystem services these areas offer.
To support improved legislation and the effective application of policies, as well as to advance the expansion, implementation, and management of the National System of Conservation Units, the Foundation focuses on increasing and influencing the flow of financial resources to the system—particularly through the Environmental Compensation mechanism. This work contributes to the strengthening of these protected areas.
Brazil maintains 497 million hectares of native forests, making it the country with the greatest diversity of forest species—more than 9,000 in total. Brazil is home to 12% of the world’s forests.
However, the same report highlights that Brazil has been the country with the highest forest loss over the past decade, losing 1.5 million hectares annually.
Globally, 10 million hectares of forest are lost each year, resulting in a significant reduction in the forest’s ability to absorb carbon dioxide (CO2). As a consequence, between 12% and 20% of global CO2 emissions are no longer absorbed by forests and are instead released directly into the atmosphere.
In addition to forests, other ecosystems, like the Cerrado, also need protection through the creation and implementation of Conservation Units (UCs) and deserve greater attention from society.
Known as the savannah with the richest biodiversity in the world, the Brazilian Cerrado covers about 22% of the country’s territory. It is home to stunning landscapes and vital water resources, supplying 70% of the nation’s water.
However, according to an assessment by the National Institute for Space Research (INPE), deforestation in the Cerrado has been increasing rapidly since 2019. In 2023, the biome lost 11 thousand km², equivalent to seven times the size of the city of São Paulo.
The initiatives and efforts of the Boticário Group Foundation on this issue increasingly aim to combat the loss of natural vegetation in the Cerrado and other biomes, prevent and fight fires, and establish conservation areas. These actions are essential for helping Brazil meet its climate commitments and minimize environmental disasters.
Our reserves
We preserve 11 thousand hectares of Cerrado and Atlantic Forest, the two most threatened biomes in Brazil, in our two Private Natural Heritage Reserves (RPPNs) in Guaraqueçaba (PR) and Cavalcante (GO).
11 thousand hectares
=
11 thousand soccer fields
Open to visitors, the Salto Morato Nature Reserve is located in the Great Atlantic Forest Reserve, in a region recognized by UNESCO as a Natural Heritage Site. Maintained by the Boticário Group Foundation since 1994, it is located in Guaraqueçaba, on the northern coast of Paraná.
Covering 2,253 hectares, Salto Morato offers stunning landscapes and is home to an incredible diversity of plants and animals. Anyone who visits the reserve quickly understands the vital importance of conservation and embraces the cause. Come visit us!
LocationRodovia PR, 405 – Comunidade Morato
Guaraqueçaba – PR.
SchedulesFrom Tuesday to Sunday,
from 8:30 am to 4 pm, with limited spaces.
TicketsR$ 40.00 (full price)
R$ 20.00 (half price)
Learn more about Salto Morato.
CampsiteLimited vacancies
Booking is required via WhatsApp (41) 98827-4134.
ContactVisit the Salto Morato Nature Reserve website.
An easy 3 km round-trip route that leads to the Salto Morato waterfall, which drops over 100 meters.
A moderate 5 km round-trip route that takes you to a centuries-old fig tree, with the chance for an adventurous river crossing using steel cables.
A 1 km round-trip route filled with fun and sensory experiences for children.
Formed by the clear waters of the Morato River, located on the Salto Trail.
Space to learn more about the Reserve, with various content about the biodiversity of the Atlantic Forest.
Are you coming to Salto Morato? Check out important tips to make the most of your trip!
An immersive nature experience for your team, with personalized guided tours, accommodation options, and much more.
Saiba mais With more than 320 registered bird species, Salto Morato is one of the most important bird watching spots in Brazil.
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Are you organizing an event in favor of nature conservation? Our Reserve has the ideal structure for you!
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Enjoy unique experiences during the day, and rest in the peaceful silence of nature at night.
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If you work at Boticário Group, contact our team through the organization’s channels and discover exclusive benefits!
Saiba maisThe Salto Morato Nature Reserve has been featured in the global series Our Planet. It was here that captivating footage was captured of a group of male dancing tanagers performing an enchanting courtship display to win over a female.
Want to do more for nature? Be a volunteer at the Salto Morato Nature Reserve.
Located in the heart of the Cerrado, the Serra do Tombador Natural Reserve is the largest privately-owned protected area (RPPN) in this Brazilian biome. Managed by the Boticário Group Foundation since 2007, the reserve is closed to the public, with a focus on biodiversity conservation and scientific research. Covering an area equivalent to 9,000 soccer fields (8,730 hectares), it is situated in the municipality of Cavalcante, in the state of Goiás.
Do you want to know more about the Serra do Tombador Nature Reserve research program?
Water and water security
12% of all fresh surface water on the planet is in Brazil
80% of the water used in energy generation comes from conservation units
33 million Brazilians do not have access to treated water.
40% of water availability in the main Brazilian river basins is at risk of being reduced by 2040.
Source: National Water and Sanitation Agency (ANA)
In 2016, we introduced Oasis, an innovative solution that used a Payment for Environmental Services (PES) mechanism to promote the conservation of natural areas. The initiative has successfully protected natural areas with springs covering the equivalent of 21,000 soccer fields, benefiting over 8 million people.
To amplify our impact, we launched the Viva Água movement in 2019—a collaborative effort that brings together companies, government agencies, and civil society to ensure water security. The Viva Água movement operates in two regions:
Ocean and coastal resilience
70% of the Earth’s surface is blue
50% of the air we breathe comes from seaweed
19% of Brazil’s GDP comes from the sea
5% of the ocean is known
81% of Brazilian cities have coastlines that drain into the sea
40% of Brazilians do not understand the importance of the ocean in their lives
Sources: NETO. A. C. National Water and Sanitation Agency. Água na medida certa: a hidrometria no Brasil. 2012 Brasília. NOAA – National Oceanic and Atmospheric Administration (2024). • Carvalho, A. B. (2018). • Economia do Mar: Conceito, valor e importância para o Brasil. Dissertation (Doctorate Program). • Development Economics Post-Graduation Program, PUCRS, 185f • Oceano sem Mistérios: A relação do brasileiro com o mar.
The Boticário Group Foundation has been working with marine conservation since the beginning of its history, developing initiatives and supporting projects across the entire Brazilian coast.
For our consistent work to protect ecosystems and biodiversity, the Foundation is recognized in Brazil as a representative of civil society for the Ocean Decade, declared by the UN for the period 2021 to 2030.
280 projects supported on the Brazilian coast
25% invested in marine conservation
150 partner institutions
11.5 million hectares in 6 marine protected areas
14.5 million people impacted by Blue Cities
6 thematic publications
20 news stories supported
Our goal is to raise awareness that the ocean is integral to our lives and influences all of us, bringing it closer to the daily decisions of individuals across all sectors of society. This is the essence of spreading Ocean Culture.
Since 2019, aligned with the Ocean Decade, we have encouraged public engagement through Ocean Connection, an initiative designed to foster communication for and by diverse audiences about the importance of conserving marine and coastal environments. The platform operates through events, publications, campaigns, social media actions, notices for communicators, and training opportunities.
Access to Here, you can access publications from Oceano sem Mistérios (Ocean with no mysteries), an initiative that aims to share information about the ocean in an accessible language, using engaging and shareable graphic resources. These materials help to communicate key data and promote awareness on the subject.
In 2021, in partnership with UNESCO, we launched the Environmental Communication Ocean Connection Call to encourage the production of high-quality journalistic content on ocean sustainability. This initiative invited press professionals from across Brazil to submit proposals for reports on ocean-related topics. Over four editions, 20 journalistic works were produced with the support provided through the call. Check out some of the supported works:
Did you know that the conservation and restoration of coastal and marine environments are considered Nature-Based Solutions (NBS)? Ecosystems like mangroves, coral reefs, restingas (coastal vegetation), and dunes are powerful natural defenses. They help reduce the force of waves and tides, combat coastal erosion, and serve as habitats and food sources for a significant portion of marine biodiversity.
With the rise in extreme weather events driven by climate change, these natural solutions are key to adapting coastal cities, where about 55% of the Brazilian population lives. Increasing coastal resilience is one of the focus areas of the Boticário Group Foundation.
Climate and adaptation
We are facing an unprecedented climate crisis: never before have we been exposed to such high average temperatures, and the pace of environmental changes is accelerating and intensifying. With global warming driven by human activity, the frequency and severity of extreme weather events—such as storms, floods, landslides, and droughts—are increasing. These events lead to heatwaves, droughts, and wildfires, threatening numerous species and natural ecosystems.
In response to this urgent need for action, the Boticário Group Foundation is working to build a more resilient future by promoting socio-environmental benefits. Our efforts are realized through the conservation of natural areas, the protection of water sources and coastal marine zones, the generation of knowledge and engagement, and the support of innovative solutions and impactful businesses across the country.
Nature-Based Solutions (NBS) are actions that leverage ecosystem services to deliver benefits for human well-being, while simultaneously strengthening the economy and conserving biodiversity. Therefore, we promote the adoption of Nature-Based Solutions (NBS) in Brazil as a means to tackle the challenges of climate change and foster a prosperous, resilient future.
We focus on protecting water sources and enhancing the resilience of coastal and marine zones, utilizing NBS strategies to:
Influence legal and regulatory instruments.
Raise awareness and engage financiers and promoters of urban infrastructure (urban planners).
Expand knowledge and engagement for NBS.
Support the development and accelerate the implementation of NBS projects.
For 91% of Brazilians, climate change is important or especially important. The survey also shows that 98% of respondents would like to have more nature in their cities.
Natural infrastructure for urban resilience. Definitions and practical examples of NBS in cities in Brazil and around the world.
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NBSs help tackle the climate emergency, with practical NBS examples and source guides on the subject.
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Brazilians’ relationship with climate change. Unprecedented research shows Brazilians’ perception of climate change and nature as part of the solution.
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NBS role on promoting climate resilience, water security and generation of economic benefits. It brings the results of two studies…
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Solutions and impact
Since its creation, the Foundation has provided financial support to projects focused on nature conservation.
Initially, the process relied on public notices, but we eventually recognized that conserving nature also required innovative projects.
As we evolved alongside new technologies, business models, connections, and co-creation opportunities, the Boticário Group Foundation has broadened society’s involvement in identifying challenges and developing solutions for the conservation of Brazilian nature.
In 2020, Teia de Soluções (Web of Solutions) was launched to provide financial support for initiatives focused on nature conservation. Through these efforts, we also train and enhance businesses by sharing knowledge and practices from various sectors, helping them achieve better results for the environmental cause.
As a result, we have become a reference for developing numerous projects, including the Web of Solutions, new sustainable business proposals, and the Entrepreneurial Nature Program.
1,700 initiatives supported
178 species discovered
580 conservation
units benefited
108 businesses with positive socio-environmental impact.
The Web of Solutions was created to expand society’s participation in developing creative, innovative, and practical solutions for promoting nature conservation in Brazil.
Each edition focuses on one or several challenges and targets specific regions for impact. The format and partners may vary with each edition, allowing for flexibility and adaptation.
A call for proposals seeking innovative, economically viable ideas for nature tourism and water security in protected natural areas across the regions of Goiás, Paraná, and Bahia.
Discover the award-winning solutions An ideation marathon that engaged around 500 people from 196 municipalities across 24 states, aiming to propose innovative solutions for nature conservation and sustainable development in the Cerrado region.
Discover the award-winning solutions
An online ideation marathon that brought together over 1,000 participants to propose innovative solutions for developing and conserving the Great Atlantic Forest Reserve—the largest continuous remnant of this unique biome in Brazil.
Discover the award-winning solutions A movement in Guanabara Bay that fostered the co-creation and funding of solutions to conserve Brazil’s natural environment, while promoting social and economic development.
Discover the award-winning solutions
A knowledge immersion event focused on finding solutions to promote responsible tourism, conserve biodiversity, and mitigate the impacts of the climate crisis in coastal cities.
Discover the award-winning solutions Challenges and solutions focused on conserving species and habitats while promoting tourism in natural areas take an innovative, multisectoral, and multidisciplinary approach. These initiatives have the potential to benefit both the economy and society.
Discover the award-winning solutions A process aimed at identifying practical, innovative solutions to strengthen sociobiodiversity value chains in the following regions: Great Atlantic Forest Reserve, Guanabara Bay Hydrographic Region, Paraná Atlantic Forest, Goiás Cerrado and Bahia Coastal Zone.
Discover the award-winning solutions
By supporting innovative entrepreneurs who drive positive social and environmental impact and generate income for individuals and communities, we expand our efforts for this important cause.
Together, we connect different stakeholders to integrate nature conservation into the social finance agenda, reinforcing both the economy and the environment.
So, what exactly is a business with a positive impact on biodiversity conservation?
These are enterprises that are intentionally focused on addressing a socio-environmental issue through their core activities (whether through their products, services, or operational methods). They operate within the market economy, with a business model aimed at generating financial returns, while also committed to measuring the impact they create.
They promote income through processes such as:
The Entrepreneurial Nature Program was established in 2019 with the goal of exploring innovative and alternative approaches to nature conservation, while creating a business ecosystem focused on positive environmental impact investment.
The process involves business training and acceleration, with the aim of helping entrepreneurs generate revenue, enhance their positive impact, and transform their businesses and communities through innovation and entrepreneurship.
The regions of the Great Atlantic Forest Reserve and Guanabara Bay were selected to actively develop the business and impact investment sectors focused on nature conservation. Following numerous initiatives and local efforts, both impact ecosystems have seen growth in the number of actors, businesses, investors, and promoters, fostering a positive and meaningful movement within these territories.
65 businesses SUPPORTED by the Entrepreneurial Nature Program in the Great Atlantic Forest Reserve
43 business SUPPORTED by the Entrepreneurial Nature Program in Guanabara Bay
TOTAL business SUPPORTED by the Entrepreneurial Nature Program: 108
Our areas of action
The Boticário Group Foundation operates in synergy with the Sustainable Development Goals (SDGs) established by the UN in 2015. These goals reaffirm a global commitment to developing stronger national actions and policies, focusing on 17 objectives and 169 environmental, social, and economic targets.
Our efforts concentrate on four specific goals related to the biosphere: life on land, life below water, clean water and sanitation, and climate action. By pursuing these objectives, we also contribute to the other SDGs, recognizing that a healthy environment is essential for social and economic development.
Climate change is a reality that impacts us all. We are dedicated to helping society adapt and reduce the severe effects of climate change based on nature-based solutions.
Learn more
We are all connected to the ocean, and our goal is to engage, raise awareness, and foster knowledge so that everyone understands its significance and takes action to conserve it. We also strive to protect and restore coastal and marine ecosystems to help them withstand the impacts of extreme climate events.
Learn more
Protecting water, a vital resource for life, is a key focus of the Boticário Group Foundation. We believe that water security is achieved through a range of actions, from environmental conservation to supporting a regenerative economy.
Learn more
We support the establishment and creation of new Conservation Units (UCs) to fully protect ecosystems and their species, while also helping to mitigate the impacts of climate change.
Learn more
We preserve 11 thousand hectares of Cerrado and Atlantic Forest, the two most threatened biomes in Brazil, in our two Private Natural Heritage Reserves (RPPNs) in Guaraqueçaba (PR) and Cavalcante (GO).
Learn more
Since its creation, the Foundation has provided financial support to projects focused on nature conservation, fostering greater public involvement in creating sustainable solutions.
Learn more
About us
We are the Boticário Group Foundation for Nature Protection, a nonprofit organization maintained by the Boticário Group through Private Social Investment. Founded in 1990 by Miguel Krigsner, the founder and chairman of Boticário Group, this is one of Brazil’s leading environmental institutions.
Since then, we have been committed to prioritizing the conservation of Brazil’s biodiversity across all sectors of society. Through partnerships, innovative solutions, impactful businesses, and public engagement, we address critical environmental, social, and economic challenges.
Understanding that a healthy environment is essential for societal well-being and a robust economy, the Boticário Group Foundation now focuses on climate adaptation, water security, and coastal-marine resilience.
And we are just getting started, conserving nature to sustain life.
Ready to change the world together?
Nature conservation
To promote and advance nature conservation
Nature preserved to sustain life
11 thousand hectares protected in the Atlantic Forest and Cerrado
178 new species discovered
1,700 initiatives supported in all biomes of the country
580 conservation units preserved
OUR HISTORY
We are guided by core pillars centered on strategy, efficiency, and transparency, ensuring alignment with best practices in the nonprofit sector. Our actions are validated and directed by two advisory councils and a board of directors.
Access our activity report and other key documents:
Leadership responsible for the strategic guidelines that ensure the sustainability and longevity of the Foundation.
Chairman
Vice presidency
Counselor
Counselor
Counselor
Counselor
Counselor
Counselor
Counselor
Responsible for providing recommendations and overseeing accounts and administrative actions.
Chairman
Counselor
Counselor
Responsible for managing the Boticário Group Foundation.
CEO
Executive Director
To enhance the credibility of our efforts in support of nature, we rely on the expertise of professionals who act with integrity and align with our mission.
We are supported by a network of partners from various sectors of society and different regions across Brazil, enabling us to implement conservation actions, amplify our efforts, and expand nationwide by combining our experiences and expertise.
Learn more about our history and get to know Who We Are
Climate change is a reality that impacts us all. We are dedicated to helping society adapt and reduce the severe effects of climate change based on nature-based solutions.
Learn more We are all connected to the ocean, and our goal is to engage, raise awareness, and foster knowledge so that everyone understands its significance and takes action to conserve it. We also strive to protect and restore coastal and marine ecosystems to help them withstand the impacts of extreme climate events.
Learn more Protecting water, a vital resource for life, is a key focus of the Boticário Group Foundation. We believe that water security is achieved through a range of actions, from environmental conservation to supporting a regenerative economy.
Learn more We support the establishment and creation of new Conservation Units (UCs) to fully protect ecosystems and their species, while also helping to mitigate the impacts of climate change.
Learn more We preserve 11 thousand hectares of Cerrado and Atlantic Forest, the two most threatened biomes in Brazil, in our two Private Natural Heritage Reserves (RPPNs) in Guaraqueçaba (PR) and Cavalcante (GO).
Learn more Since its creation, the Foundation has provided financial support to projects focused on nature conservation, fostering greater public involvement in creating sustainable solutions.
Learn more 11 thousand hectares protected in the Atlantic Forest and Cerrado
178 new species discovered
1,700 initiatives supported in all biomes of the country
580 conservation units preserved
