Solutions and impact
Nature as a solution to society’s biggest challenges
Nature-inspired actions that deliver environmental, social and economic benefits.
Conservation is
everyone’s mission
Since its creation, the Foundation has provided financial support to projects focused on nature conservation.
Initially, the process relied on public notices, but we eventually recognized that conserving nature also required innovative projects.
As we evolved alongside new technologies, business models, connections, and co-creation opportunities, the Boticário Group Foundation has broadened society’s involvement in identifying challenges and developing solutions for the conservation of Brazilian nature.
Initiatives that
generate impact
In 2020, Teia de Soluções (Web of Solutions) was launched to provide financial support for initiatives focused on nature conservation. Through these efforts, we also train and enhance businesses by sharing knowledge and practices from various sectors, helping them achieve better results for the environmental cause.
As a result, we have become a reference for developing numerous projects, including the Web of Solutions, new sustainable business proposals, and the Entrepreneurial Nature Program.
DISCOVER MORE
IMPACT SOLUTIONS
We generate a
positive impact throughout Brazil
1,700 initiatives supported
178 species discovered
580 conservation
units benefited
108 businesses with positive socio-environmental impact.
Web of Solutions
The Web of Solutions was created to expand society’s participation in developing creative, innovative, and practical solutions for promoting nature conservation in Brazil.
Each edition focuses on one or several challenges and targets specific regions for impact. The format and partners may vary with each edition, allowing for flexibility and adaptation.
Protected Natural Areas
A call for proposals seeking innovative, economically viable ideas for nature tourism and water security in protected natural areas across the regions of Goiás, Paraná, and Bahia.
Discover the award-winning solutions Cerrado
An ideation marathon that engaged around 500 people from 196 municipalities across 24 states, aiming to propose innovative solutions for nature conservation and sustainable development in the Cerrado region.
Discover the award-winning solutions
Great Atlantic Forest Reserve
An online ideation marathon that brought together over 1,000 participants to propose innovative solutions for developing and conserving the Great Atlantic Forest Reserve—the largest continuous remnant of this unique biome in Brazil.
Discover the award-winning solutions Viva Água Lab
A movement in Guanabara Bay that fostered the co-creation and funding of solutions to conserve Brazil’s natural environment, while promoting social and economic development.
Discover the award-winning solutions
Camp Ocean
A knowledge immersion event focused on finding solutions to promote responsible tourism, conserve biodiversity, and mitigate the impacts of the climate crisis in coastal cities.
Discover the award-winning solutions Tourism in natural areas
Challenges and solutions focused on conserving species and habitats while promoting tourism in natural areas take an innovative, multisectoral, and multidisciplinary approach. These initiatives have the potential to benefit both the economy and society.
Discover the award-winning solutions Nature Products and Services
A process aimed at identifying practical, innovative solutions to strengthen sociobiodiversity value chains in the following regions: Great Atlantic Forest Reserve, Guanabara Bay Hydrographic Region, Paraná Atlantic Forest, Goiás Cerrado and Bahia Coastal Zone.
Discover the award-winning solutions
Positive impact
businesses
Conserved nature holds significant strategic value for the country’s economic and social development.
By supporting innovative entrepreneurs who drive positive social and environmental impact and generate income for individuals and communities, we expand our efforts for this important cause.
Together, we connect different stakeholders to integrate nature conservation into the social finance agenda, reinforcing both the economy and the environment.
Standing forest,
business opportunity
Our goal is to engage investors, promoters, intermediaries, and key players within impact investment ecosystems by presenting a new business model.
So, what exactly is a business with a positive impact on biodiversity conservation?
These are enterprises that are intentionally focused on addressing a socio-environmental issue through their core activities (whether through their products, services, or operational methods). They operate within the market economy, with a business model aimed at generating financial returns, while also committed to measuring the impact they create.
They promote income through processes such as:
- Sustainable tourism.
- Sustainable fishing, aquaculture and mariculture.
- Sustainable agriculture, livestock and forest management.
- Sustainable products and services.
- Sanitation.
Entrepreneurial
Nature Program
The Entrepreneurial Nature Program was established in 2019 with the goal of exploring innovative and alternative approaches to nature conservation, while creating a business ecosystem focused on positive environmental impact investment.
The process involves business training and acceleration, with the aim of helping entrepreneurs generate revenue, enhance their positive impact, and transform their businesses and communities through innovation and entrepreneurship.
The regions of the Great Atlantic Forest Reserve and Guanabara Bay were selected to actively develop the business and impact investment sectors focused on nature conservation. Following numerous initiatives and local efforts, both impact ecosystems have seen growth in the number of actors, businesses, investors, and promoters, fostering a positive and meaningful movement within these territories.
65 businesses SUPPORTED by the Entrepreneurial Nature Program in the Great Atlantic Forest Reserve
43 business SUPPORTED by the Entrepreneurial Nature Program in Guanabara Bay
TOTAL business SUPPORTED by the Entrepreneurial Nature Program: 108
