Ocean and coastal resilience
Conserved ocean,
protected coastal zone
Did you know that we are all connected to the ocean?
70% of the Earth’s surface is blue
50% of the air we breathe comes from seaweed
19% of Brazil’s GDP comes from the sea
5% of the ocean is known
81% of Brazilian cities have coastlines that drain into the sea
40% of Brazilians do not understand the importance of the ocean in their lives
Sources: NETO. A. C. National Water and Sanitation Agency. Água na medida certa: a hidrometria no Brasil. 2012 Brasília. NOAA – National Oceanic and Atmospheric Administration (2024). • Carvalho, A. B. (2018). • Economia do Mar: Conceito, valor e importância para o Brasil. Dissertation (Doctorate Program). • Development Economics Post-Graduation Program, PUCRS, 185f • Oceano sem Mistérios: A relação do brasileiro com o mar.
The Boticário Group Foundation has been working with marine conservation since the beginning of its history, developing initiatives and supporting projects across the entire Brazilian coast.
For our consistent work to protect ecosystems and biodiversity, the Foundation is recognized in Brazil as a representative of civil society for the Ocean Decade, declared by the UN for the period 2021 to 2030.
Results
achieved
280 projects supported on the Brazilian coast
25% invested in marine conservation
150 partner institutions
11.5 million hectares in 6 marine protected areas
14.5 million people impacted by Blue Cities
6 thematic publications
20 news stories supported
Our goal is to raise awareness that the ocean is integral to our lives and influences all of us, bringing it closer to the daily decisions of individuals across all sectors of society. This is the essence of spreading Ocean Culture.
Since 2019, aligned with the Ocean Decade, we have encouraged public engagement through Ocean Connection, an initiative designed to foster communication for and by diverse audiences about the importance of conserving marine and coastal environments. The platform operates through events, publications, campaigns, social media actions, notices for communicators, and training opportunities.
Access to
information
Here, you can access publications from Oceano sem Mistérios (Ocean with no mysteries), an initiative that aims to share information about the ocean in an accessible language, using engaging and shareable graphic resources. These materials help to communicate key data and promote awareness on the subject.
Oceano Sem Mistérios: desvendando os corais
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Oceano Sem Mistérios: a relação do brasileiro com o mar
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Oceano Sem Mistérios: construindo cidades azuis
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Oceano Sem Mistérios: desvendando os manguezais
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An ocean without mysteries
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Principais achados
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O que o setor de turismo e a sociedade podem fazer?
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O que os tomadores de decisão podem fazer?
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O valor do turismo
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O valor da proteção costeira
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Como nos beneficiamos
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Recifes de corais no Brasil
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Mergulhe nos mistérios dos recifes de corais
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Card construção
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Card Resiliência e adaptação
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Card-conservação
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Card-Turismo
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Card-saude-bem-estar
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Card-Economia-azul
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Card-Agua-e-saneamento
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Card-educação
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Call for Applications for Environmental Communication Ocean Connection
In 2021, in partnership with UNESCO, we launched the Environmental Communication Ocean Connection Call to encourage the production of high-quality journalistic content on ocean sustainability. This initiative invited press professionals from across Brazil to submit proposals for reports on ocean-related topics. Over four editions, 20 journalistic works were produced with the support provided through the call. Check out some of the supported works:
Coastal
protection
Did you know that the conservation and restoration of coastal and marine environments are considered Nature-Based Solutions (NBS)? Ecosystems like mangroves, coral reefs, restingas (coastal vegetation), and dunes are powerful natural defenses. They help reduce the force of waves and tides, combat coastal erosion, and serve as habitats and food sources for a significant portion of marine biodiversity.
With the rise in extreme weather events driven by climate change, these natural solutions are key to adapting coastal cities, where about 55% of the Brazilian population lives. Increasing coastal resilience is one of the focus areas of the Boticário Group Foundation.
